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The Director’s Chair Issue #116 – March 25, 2011 (Indie Filmmakers-Creating Business Plans)

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THE DIRECTOR’S CHAIR
Free Monthly Ezine for Film and Television Directors

March 25, 2011                Scene 12 – Take 3
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Published once a month.

Publisher: Peter D. Marshall
Email: mailto:pdm@actioncutprint.com
Website: http://actioncutprint.com
Blog: http://filmdirectingtips.com

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Dear {!firstname},

You are receiving “The Director’s Chair” because you (or
someone using your email address) requested a subscription.

PRIVACY STATEMENT: This Subscriber List is a private mailing
list and will not be made available to other companies or
individuals. I value every Subscriber and respect your privacy.

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Contents
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1. Introduction
2. Two Bonuses for Subscribing to The Director’s Chair
3. Steampunk Neverland – A Film Director’s Journey
4. FEATURE ARTICLE: Indie Filmmakers-Creating Business Plans
5. Write an Article for The Director’s Chair
6. Subscriber Shameless Self-Promotion
7. “The Narrow Road” – A short film/test scene
8. In Focus Magazine
9. Links of Interest
10. Blog – Film Directing Tips
11. Filmmaking Workshops
12. Product Promotion and Film Workshops
13. Suggestions and Comments
14. Share this Ezine
15. Reprint this Ezine
16. Copyright Information

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1. Introduction
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Welcome to Issue #116 of The Director’s Chair March 25, 2011

1) 5184 Filmmakers in 107 Countries Subscribe to this Ezine:

NOTE: If your country is not represented here, please let me
know and I will add it to this ever growing list.

Algeria, Argentina, Armenia, Australia, Austria, Bahamas,
Bangladesh, Barbados, Belgium, Bosnia and Herzegovina,
Botswana, Brazil, Bhutan, Cambodia, Cameroon, Canada, Chile,
China, Colombia, Croatia, Cuba, Cyprus, Czech Republic,
Denmark, Dominican Republic, East Timor, Egypt, Estonia,
Ethiopia, Faroe Islands, Finland, France, Gambia, Germany,
Ghana, Greece, Hong Kong, Hungary, Iceland, India, Indonesia,
Iran, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kenya,
Republic of Korea, Republic of Kosova, Kurdistan, Kuwait,
Lebanon, Lesotho, Liberia, Lithuania, Macedonia, Malawi,
Malaysia, Malta, Mexico, Monaco, Morocco, Namibia, Nepal,
Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru,
Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania,
Russian Federation, Saudi Arabia, Sierra Leone, Serbia and
Montenegro, Singapore, South Africa, Spain, Sri Lanka, Sudan,
Sweden, Swaziland, Switzerland, Syria, Taiwan, Tanzania,
Thailand, Trinidad and Tabago, Tunisia, Turkey, Uganda, United
Arab Emirates, United Kingdom, United States, Uruguay,
Venezuela, Vietnam, Yugoslavia, Zambia, Zimbabwe

2) Feature Article – The feature article this month is called
“Indie Filmmakers – Creating Business Plans” by Jason Brubaker.
“Over the past decade, everything has changed for the indie
filmmaker. These days, there is no excuse not to make a
feature film. But just as importantly, there is no excuse not
to view your filmmaking as a business. That means, you not
only have to focus on making the movie – but you really need
to have a strategy for making money from your movie.” (Read
full article below.)

3) Facebook – The Director’s Chair has it’s own page on
Facebook. If you haven’t signed up to Facebook yet, I
sincerely recommend you think about doing it. Facebook is a
fabulous place to meet people who share your passions and it
is one of the top Social Networking sites on the Internet.

Here’s the Facebook home page: http://www.facebook.com Once
you are signed up, type in “The Directors Chair” and the page
should come up. Sign up as a fan and then start to join the
discussion forums, post photos, videos and write on the Walls.

If you are already a member of Facebook, here is the direct
link to the page: http://snipurl.com/923qh

4) Twitter – If you have a Twitter account, let’s follow each
other. You can follow me at http://twitter.com/bcfilmmaker.

5) To Subscribe or Unsubscribe to this Ezine, send a blank
email to: mailto:pdm@actioncutprint.com

6) To Change Your Email Address, send an email with your old
and new email address to mailto:pdm@actioncutprint.com

7) To Read Back Issues of The Director’s Chair, visit:
http://actioncutprint.com/subscription

—–
Enjoy.

Peter D. Marshall

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2. Two Bonuses For Subscribing To The Director’s Chair
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Thank you very much for subscribing to this ezine.

BONUS #1 – Here is the link to download the first 28 pages of
“The Art and Craft of the Director Audio Seminar.”
http://actioncutprint.com/xxx

BONUS #2 – Here is the link to download the first 24 pages of
the “Script Breakdown and Film Scheduling Online Course.”
http://actioncutprint.com/xxx

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3. Steampunk Neverland – A Film Director’s Journey
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In February 2011, I directed the last film in a series from
the Entertainment Business Management program of the Vancouver
Film School called “Steampunk Neverland-Forever.” I am using
my blog (FilmDirectingTips.com) as my weekly journal to
demonstrate what a director goes through during the three
production phases of a film.

My goal with this journal is to put you in the passenger seat
with me and give you an insider’s view of how this short, low
budget film was made, as it happens! Please check out the blog
posts here: http://filmdirectingtips.com/archives/6129

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4. FEATURE ARTICLE: Indie Filmmakers-Creating Business Plans
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“Indie Filmmakers – Creating Business Plans”

This is a guest article by Jason Brubaker.

“Over the past decade, everything has changed for the indie
filmmaker. These days, there is no excuse not to make a
feature film. But just as importantly, there is no excuse not
to view your filmmaking as a business. That means, you not
only have to focus on making the movie – but you really need
to have a strategy for making money from your movie.

Many filmmakers spend years making their first feature, only
to have their hopes of prosperity evaporate at the first sign
of rejection and disappointment. The festival circuit can be
hard enough. Add thoughts of a non-existent traditional
distribution deal, and you might find yourself becoming very
cynical.

To avoid some heartache, before you start rolling the camera,
I recommend creating two idealized plans for how your movie
will make money:

PLAN A: You get everything you want. Your distribution is
solid. You have a great audience. You’re now financially free
and you have money in the bank for at least two more motion
pictures.

PLAN B: You did the festivals. You got the meetings (or maybe
you didn’t) but nothing happened. You got a lot of hot air,
but no action. If this happens, what is your strategy for
making money with your movie?

Loosely, here are some steps you can take to start selling
your movie:

1. Set up an account at CreateSpace. Feature your movie as a
digital download, rental and physical sale. Unless you want to
spend all your time shipping stuff around, consider letting
those folks deal with the shipping and order fulfillment. Yes,
they will take a huge cut. But at the same time, all you gotta
do is cash checks. Also, pick a price that ends in a 7. For
some reason people like this number. $14.97 – maybe.

2. Rework your website. Up until this point, you’ve had a
website that features a bunch of production photos and extra
cute stuff from the movie. Get rid of all the extra stuff.
Include a high resolution trailer, a low resolution trailer
and a “BUY NOW” button. Also include one of those social
networking buttons that allows you to tell your friends.

3. You’ll know if your trailer is no good. If people aren’t
buying your movie, consider refining your trailer. The trailer
should reflect the best aspects of your movie, without giving
away everything. It should target your intended audience. If
you’re missing the mark, re-cut. Also, make sure you include a
trailer on YouTube with a back link to your website.

4. There are two ways people get traffic. Organic and paid
advertising. When possible, go organic – but don’t spam. Do a
Google Search for SEO. Read everything you can about this. It
will help you. If you decide to pay for traffic, you can do it
online and offline. Offline would be in things like magazines,
etc. Online – well, here, online. Again, make sure you’re
targeting your intended audience.

5. Test, test and retest. Install Google Analytics into your
website. This will tell you where your visitors are coming
from, how long they stay on the site and how many people are
converting to sales.

Finally, if you like this sort of stuff – that’s great. If you
don’t, you’re in luck. There are plenty of
marketing-producer-consultants who are willing to work with
you and help you achieve your movie making goals!”

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Jason Brubaker is a Hollywood based Independent Motion Picture
Producer and an expert in Video On Demand distribution. He is
focused on helping YOU make, market and sell movies more
easily by growing your fan base, building buzz and creating
community around your title.
Check out more at: http://www.FilmmakingStuff.com
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5. Do You Want To Write An Article For The Director’s Chair?
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If you would like to contribute articles, tips, links of
interest, industry news, interviews, special event dates or
other resources to The Director’s Chair, please email me at:
mailto:pdm@actioncutprint.com

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6. Subscriber Shameless Self-Promotion (Free Advertising)
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The Director’s Chair gives you an incredible opportunity to
get Free Advertising for your services and your films.

Each month, I give two subscribers an opportunity to promote
themselves, their company or their productions in this
section.

So if you want over 5000 filmmakers around the world to know
about you and your films, please send me your “shameless
self-promotion” to: mailto:pdm@actioncutprint.com.

Please limit your promotion to 200 words. I reserve the right
to edit the promotion for length, spelling and formatting.
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(1) My name is Darren Wiczek. I’ve been in television and
video for over 25 years. Done TV news for 4 years and off-road
and snowmobile racing for a couple. On and off I’ve done
free-lance work but am currently involved in a start up movie
venture for my production company called Dangerous
Productions. The movie is an action-comedy on street racing.
We’ve got all the cars and plenty of free extras . Just need
some help in polishing the script and marketing. Could always
use help with sound and miscellaneous odds and ends. Should be
a good time. I can be reached at mailto:amigadman@gmail.com

(2) Seeking Development Funding for a Multi-platform
Transmedia Tesla Project centered on an Epic Marquee
Mini-Series for Global Delivery.

http://theteslamovie.com/
http://theteslamovie.com/the-tesla-blog/
http://www.therecord.com/whatson/artsentertainment/article/318865–kitchener-native-plans-biopic-on-celebrated-inventor

UK Exec Producer is Bill Oakes: http://www.imdb.com/name/nm0642953/

After a two-year stint as the Beatles’ personal assistant,
Bill was appointed head of RSO Records with artists including
Clapton, The Bee Gees, Andy Gibb, &Yvonne Elliman whom he
married whilst on Jesus Christ Superstar.

Hollywood beckoned, with soundtracks for Saturday Night Fever,
(Grammy),  Grease, Fame and The Empire Strikes Back. Bill’s
film credits include The Little Rascals for Amblin, Sgt.
Pepper, Times Square, The Fan, Moment by Moment, Grease 2 and
Staying Alive, Life and Soul (Granada TV), No Business Like
It (LWT), FAB and My Generation about the music business.

He spent the past 2 years traveling for Sir Elton John’s
Charity “Our Forgotten Children” & is now working with Sir Tim
Rice on “From Here to Eternity”.

For more information on this project, contact Tim Eaton
of PolyPhase Productions at mailto:tim.eaton@comcast.net.

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7. “The Narrow Road” – A short film/test scene
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“The Narrow Road” is a feature-length film adaptation of John
Bunyan’s classic tale, The Pilgrim’s Progress. First published
in 1678, The Pilgrim’s Progress has been called the greatest
allegory ever written. The novel has sold millions of copies
and been translated into over a hundred languages.

The film adaptation is about a medieval soldier, in mortal
fear of destruction at the hands of supernatural forces, who
flees his home in search of the means to save himself and his
family from a fate worse than death.

“The Narrow Road” has just launched a Kickstarter campaign to
raise $7,500 to shoot a test scene. The producer, Eric Yeager
is friend of mine and I am helping him spread the word about
this event. Here’s a link to the Kickstarter page:
https://www.kickstarter.com/projects/1793852887/the-narrow-road-a-short-film-test-scene

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8. In Focus Magazine
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In Focus Magazine is Florida’s Film, Television and the Arts
Industry. I also write a monthly column for this ezine as
called the “Director’s Chair.” 🙂

The staff of In Focus Magazine have been in the publishing
business for over 25 years – twelve years in the Sunshine
State. They have also established a web site for the readers
of the Film, Television and the Arts Industry in Florida.
http://www.infocus-magazine.com/index.php

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9. Links of Interest
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1) OPEN CITY LONDON DOCUMENTARY FESTIVAL
http://opencitylondon.com/

2) The Economist Film Project
http://film.economist.com/

3) Canadian Short Screenplay Competition
http://www.nextmedia-source.com/frame.php?id=5418345

4) SXSW Showcases Rise of Multiplatform Storytelling and
Collaborative Filmmaking
http://www.pbs.org/mediashift/2011/03/sxsw-showcases-rise-of-multiplatform-storytelling-and-collaborative-filmmaking084.html

5) Demystifying the Creative Process
http://www.productiveflourishing.com/demystifying-the-creative-process/

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10. Blog – Film Directing Tips
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Please take a look at the many articles on my blog,
http://FilmDirectingTips.com and make some comments on the
posts. Your feedback is important to me because they will help
me decide on the content of this blog.
http://filmdirectingtips.com/wp-rss.php
http://feeds.feedburner.com/FilmDirectingTipsAndResources

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11. Filmmaking Workshops – Peter D. Marshall
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I have worked in the Film and Television Industry for over
37 years – as a Film Director, Television Producer, First
Assistant Director and Series Creative Consultant. I’ve been
asked many times to share my Film and TV production
knowledge with others. As a result, I developed several
workshops that I have successfully presented over the past
15 years.

To find out more about these workshops, just click on the
link below. If you are interested in any of these four
workshops for yourself or your organization, please contact
me to discuss how we can bring these workshops to you.
http://actioncutprint.com/workshops

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12. Product Promotion And Film Workshops
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From time to time, I will contact you to inform you of film
workshops, filmmaking products or Online courses that I feel
are beneficial to filmmakers like yourself. Of course, you are
under no obligation to purchase anything – I only offer this
information as a service to subscribers of this free ezine.

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13. Suggestions And Comments
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Send any comments, suggestions, questions or advice to:
mailto:pdm@actioncutprint.com

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14. Share This Ezine
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Share this Ezine by email and forward it to your friends and
associates.

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15. Reprint This Ezine
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This Ezine may be reprinted with permission. Email me at:
mailto:pdm@actioncutprint.com

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16. Copyright Information
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Copyright (c) 2000-2011
ActionCutPrint.com
Peter D. Marshall
All Rights Reserved

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